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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Markenimage"
~isPartOf:"International journal of sport management and marketing : IJSMM"
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Sponsoring
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90
Sportmarketing
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33
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33
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30
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30
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Agyemang, Kwame
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
15
International journal of advertising : the quarterly review of marketing communications
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sports marketing & sponsorship
4
Journal of advertising : official publication of the American Academy of Advertising
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Applied Marketing Science / Angewandte Marketingforschung
2
Cogent business & management
2
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
2
International journal of retail & distribution management
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Research
2
Sport management review
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Australasian marketing journal
1
Bremer Arbeitspapiere zur Mittelstandsforschung
1
Business and Economic Research : BER
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
DUV / Wirtschaftswissenschaft
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Dissertationen ; 2925 (2004)
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
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ECONIS (ZBW)
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1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
3
The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
4
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
5
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
6
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
7
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
8
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
9
"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Saved in:
10
The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
Saved in:
11
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
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