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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Shareholder value"
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Sponsoring
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Bouchet, Adrien
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Doellman, Thomas W.
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Ghosh, Chinmoy
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Journal of sport management : the official journal of the North American Society of Sport Management
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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Sports sponsorship announcements and marketing capability
Eshghi, Kamran
;
Shahriari, Hesam
;
Ray, Sourav
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10013426056
Saved in:
2
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
3
The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Michael
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
Saved in:
4
Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi
;
Ghosh, Chinmoy
;
Srinivasan, Han
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
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