//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Weeks, Clinton S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
6
Sponsorship
6
Consumer behaviour
4
Konsumentenverhalten
4
Sportmarketing
4
Sports marketing
4
sponsorship
4
Personality psychology
3
Persönlichkeitspsychologie
3
Professional sports
3
Profisport
3
Sport organization
3
Sportorganisation
3
Brand management
2
Football
2
Fußball
2
Markenführung
2
Sport
2
Sports
2
social identity
2
Advertising planning
1
Ambush marketing
1
Arbeitsgruppe
1
Brand
1
Brand image
1
Guerilla marketing
1
Guerilla-Marketing
1
Internet marketing
1
Markenartikel
1
Markenimage
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Online-Marketing
1
Public relations
1
Risikomanagement
1
Risk management
1
Social psychology
1
Sozialpsychologie
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Weeks, Clinton S.
Bruhn, Manfred
39
Cornwell, T. Bettina
33
Jensen, Jonathan A.
27
Hermanns, Arnold
24
Nufer, Gerd
23
Woisetschläger, David
20
Mazodier, Marc
18
Breuer, Christoph
15
Cobbs, Joe
15
O'Reilly, Norm
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
14
Grohs, Reinhard
14
Koronios, Konstantinos
13
Lacey, Russell
13
Quester, Pascale
13
Marwitz, Christian
11
Backhaus, Christof
9
Biscaia, Rui
9
Bühler, André W.
9
Dietl, Helmut
9
Meenaghan, John A.
9
Plewa, Carolin
9
Rumpf, Christopher
9
Astous, Alain d'
8
Cobbs, Joe B.
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Bouchet, Adrien
7
Dalakas, Vassilis
7
Dimitropoulos, Panagiotis
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
7
Johnston, Margaret A.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Nadeau, John
7
Olson, Erik L.
7
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
1
Integrated marketing communication
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
2
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
3
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
4
Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
5
Leveraging sponsorships on the Internet : activation, congruence, and articulation
Weeks, Clinton S.
;
Cornwell, T. Bettina
;
Drennan, Judy C.
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 637-654
Persistent link: https://www.econbiz.de/10003748350
Saved in:
6
Sponsorship-linked marketing : opening the black box
Cornwell, T. Bettina
;
Weeks, Clinton S.
;
Roy, Donald P.
-
2007
Persistent link: https://www.econbiz.de/10003549081
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->