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person:"Grohs, Reinhard"
~person:"Bouchet, Adrien"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Sponsorship"
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Sponsoring
16
Sponsorship
16
Sportmarketing
9
Sports marketing
9
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8
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8
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7
Sports
7
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6
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Grohs, Reinhard
Bouchet, Adrien
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
11
Mazodier, Marc
11
Breuer, Christoph
10
Koronios, Konstantinos
9
O'Reilly, Norm
9
Scheinbaum, Angeline Close
9
Biscaia, Rui
8
Bruhn, Manfred
8
Lacey, Russell
8
Meenaghan, John A.
8
Astous, Alain d'
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Johnston, Margaret A.
6
Rumpf, Christopher
6
Woisetschläger, David
6
Boronczyk, Felix
5
Chien, P. Monica
5
Dimitropoulos, Panagiotis
5
Hermanns, Arnold
5
Kim, Yu Kyoum
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Schnittka, Oliver
5
Séguin, Benoit
5
Tyler, B. David
5
Walkup, Brian R.
5
Weeks, Clinton S.
5
Westberg, Kate
5
Woratschek, Herbert
5
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4
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of business research : JBR
2
Psychology & marketing
2
Sport management review
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Schmalenbach business review : sbr
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
16
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16
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1
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
2
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
3
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
6
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
7
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
8
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
Saved in:
9
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
10
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
11
The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Michael
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
Saved in:
12
Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Parris, Denise L.
;
Troilo, Michael L.
;
Bouchet, Adrien
; …
- In:
Sport management review
17
(
2014
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
Saved in:
13
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
14
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
15
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
Saved in:
16
Assessing the effectiveness of sport sponsorships : an empirical examination
Grohs, Reinhard
;
Wagner, Udo
;
Vsetecka, Sabine
- In:
Schmalenbach business review : sbr
56
(
2004
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10002004826
Saved in:
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