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~subject:"Konsumentenverhalten"
~person:"Byon, Kevin K."
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Konsumentenverhalten
Consumer behaviour
3
Professional sports
3
Profisport
3
Sport organization
3
Sportmarketing
3
Sportorganisation
3
Sports marketing
3
Sport
2
Sports
2
Age group
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Altersgruppe
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Arbeitsgruppe
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Emotion
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Football
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Fußball
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Millennial
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Model of goal-directed behavior (MGB)
1
Motivation
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Sport event
1
Sportscape
1
Sportveranstaltung
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Team
1
US major league sports
1
USA
1
United States
1
behavioral intention
1
constraints
1
emotion
1
generation
1
motivation
1
negotiation
1
sport consumer behavior
1
sport consumption
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stimulus-organism-response
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team identification
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technology
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Byon, Kevin K.
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Wann, Daniel L.
7
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
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Uhrich, Sebastian
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Biscaia, Rui
5
Kim, Yu Kyoum
5
Ko, Yong Jae
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Lock, Daniel
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Sveinson, Katherine
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Ahn, Taesoo
4
Anagnostopoulos, Christos
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Baker, Thomas A., III.
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Drayer, Joris
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Havard, Cody T.
4
Hoeber, Larena
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Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Zhang, James J.
4
Asada, Akira
3
Behnam, Mohsen
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Behrens, Anton
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Cayolla, Ricardo
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Chang, Yonghwan
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Delshab, Vahid
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Filo, Kevin
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Inoue, Yuhei
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James, Jeffrey D.
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Kim, Sungkyung
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Kwak, Dae Hee
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Lee, Jin Kyun
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Manoli, Argyro Elisavet
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European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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1
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
2
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
3
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
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