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person:"McKelvey, Stephen"
~type_genre:"Article in journal"
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Search: subject_exact:"Sportartikelhandel"
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Brand extension
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Brand management
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Licence
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Lizenz
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Sportartikelbranche
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McKelvey, Stephen
Boje, David M.
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Cobbs, Joe
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Denk, Reinhard
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Sport management review
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The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 185-192
Persistent link: https://www.econbiz.de/10003913574
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2
The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10003913575
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