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~isPartOf:"Journal of business research : JBR"
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Konsumentenverhalten
Consumer behaviour
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Sportbekleidung
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Sportswear
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Cobranding
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France
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Frankreich
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New developments and approaches in consumer behavior research
Journal of business research : JBR
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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European Sport management quarterly : ESMQ
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International journal of Islamic marketing and branding
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International journal of markets and business systems
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International journal of sport management and marketing : IJSMM
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Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
2
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
3
Sportswear as an expression of how the consumer society has evolved : the example of "fun-wear"
Hetzel, Patrick
- In:
New developments and approaches in consumer behavior …
,
(pp. 69-87)
.
1998
Persistent link: https://www.econbiz.de/10001299798
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