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type_genre:"Fallstudie"
~subject:"Brand image"
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Search: subject_exact:"Sportereignis"
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Gross, Philip
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Journal of hospitality marketing & management
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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
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When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
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