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~type_genre:"Aufsatz im Buch"
~subject:"Sponsorship"
~person:"Grass, Andreas"
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Allianz-Konzern <München>
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Aufsatz im Buch
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Grass, Andreas
Bezold, Thomas
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Backhaus, Christof
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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ECONIS (ZBW)
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Theorie und Praxis des Sportstättensponsorings am Beispiel der Allianz Arena
Grass, Andreas
;
Backhaus, Christof
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 143-157)
.
2007
Persistent link: https://www.econbiz.de/10003511614
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