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~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~subject:"Sponsorship"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Branded spaces : experience enactments and entanglements
1
International journal of sports marketing & sponsorship
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Naming rights for sports stadiums : sponsor versus club ; who makes the proper brand?
Bezold, Thomas
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 121-131)
.
2013
Persistent link: https://www.econbiz.de/10010127897
Saved in:
2
Theorie und Praxis des Sportstättensponsorings am Beispiel der Allianz Arena
Grass, Andreas
;
Backhaus, Christof
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 143-157)
.
2007
Persistent link: https://www.econbiz.de/10003511614
Saved in:
3
Namingright-Sponsoring : die AWD-Arena als Plattform für vernetzte Kommunikation
Fischer, Andreas
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 161-176)
.
2007
Persistent link: https://www.econbiz.de/10003511624
Saved in:
4
Is sport becoming too commercialised? : the Houston Astros' public relations crisis
Jensen, Ric
;
Butler, Bryan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003678064
Saved in:
5
Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 17-28)
.
2005
Persistent link: https://www.econbiz.de/10003295841
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