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person:"Bezold, Thomas"
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Bezold, Thomas
Maennig, Wolfgang
18
Humphreys, Brad R.
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Ours, Jan C. van
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Branded spaces : experience enactments and entanglements
1
Europäische Hochschulschriften / 5
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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ECONIS (ZBW)
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Naming rights for sports stadiums : sponsor versus club ; who makes the proper brand?
Bezold, Thomas
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 121-131)
.
2013
Persistent link: https://www.econbiz.de/10010127897
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2
Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 17-28)
.
2005
Persistent link: https://www.econbiz.de/10003295841
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3
Zur Messung der Dienstleistungsqualität : eine theoretische und empirische Studie zur Methodenentwicklung unter besonderer Berücksichtigung des ereignisorientierten Ansatzes
Bezold, Thomas
-
1996
Persistent link: https://www.econbiz.de/10000935737
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