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~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Brand management"
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Sport, Business and Management : an international journal ; SBM
European Sport management quarterly : ESMQ
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International journal of sport management and marketing : IJSMM
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Sport marketing in a global environment : strategic perspectives
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Storming the global business : rise of the Asian tigers
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
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