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~person:"Cobbs, Joe"
~subject:"Brand image"
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International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
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