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~person:"O'Reilly, Norm"
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Sportmarketing
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Professional sports
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marketing
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O'Reilly, Norm
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Ko, Yong Jae
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
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Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
Chadwick, Simon
14
Jensen, Jonathan A.
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Budzinski, Oliver
10
Chanavat, Nicolas
10
Dickson, Geoff
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Filo, Kevin
10
Richelieu, André
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International journal of sport management and marketing : IJSMM
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
1
Marketing intelligence & planning
1
Sport business insights
1
Sport management review
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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1
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
2
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
3
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
4
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
5
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
6
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
7
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
8
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
9
Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George
;
O'Reilly, Norm
;
Shimizu, Carlos
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
Saved in:
10
The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel
;
O'Reilly, Norm
;
Mazanov, Jason
;
Huybers, Twan
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
Saved in:
11
Leveraging sponsorship : the activation ratio
O'Reilly, Norm
;
Horning, Denyse Lafrance
- In:
Sport management review
16
(
2013
)
4
,
pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
Saved in:
12
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
13
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
14
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
15
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
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