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~subject:"Brand management"
~isPartOf:"International journal of business and globalisation : IJBG"
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Brand management
Sportmarketing
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Frankreich
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Internationales Marketing
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Markenführung
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Sports marketing
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Sportveranstaltung
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International journal of business and globalisation : IJBG
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
18
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of strategic marketing
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
Sport, Business and Management : an international journal ; SBM
3
The journal of product & brand management
3
BestMasters
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International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
Journal of marketing
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Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
Springer Gabler Research
2
Springer eBook Collection
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The marketing review
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1
Fans club brand relationship : football passion
Cayolla, Ricardo
;
Loureiro, Sandra Maria Correia
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
Saved in:
2
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
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