//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~person:"Burmann, Christoph"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Sportmarketing
7
Sports marketing
7
Brand image
5
Markenführung
5
Markenimage
5
Deutschland
4
Germany
4
Football
3
Fußball
3
Professional sports
3
Profisport
3
Sport organization
3
Sportorganisation
3
Sponsoring
2
Sponsorship
2
Theorie
2
Theory
2
BEGO Bremer Goldschlägerei Wilh. Herbst GmbH & Co.
1
Ball game
1
Ballsport
1
Consumer attitudes
1
Consumer behaviour
1
Konsumentenverhalten
1
Marketing theory
1
Marketingtheorie
1
Sport event
1
Sports economics
1
Sportveranstaltung
1
Sportökonomik
1
Verbrauchereinstellung
1
brand image
1
brand management
1
brand personality
1
scale development
1
sport brands
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
German
4
English
1
Author
All
Burmann, Christoph
Kunkel, Thilo
13
Biscaia, Rui
9
Heere, Bob
9
Chanavat, Nicolas
7
Doyle, Jason P.
7
Ballouli, Khalid
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Chadwick, Simon
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
Vrontis, Demetris
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Filo, Kevin
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
Manoli, Argyro Elisavet
3
O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
3
Reisinger, Heribert
3
Ross, Stephen
3
Schade, Michael
3
Schilhaneck, Michael
3
Simmons, Jason M.
3
Séguin, Benoit
3
Thrassou, Alkis
3
Uhrich, Sebastian
3
more ...
less ...
Published in...
All
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph
;
Ulbricht, Anna Maleen
;
Schade, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 93-105)
.
2014
Persistent link: https://www.econbiz.de/10010354130
Saved in:
2
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
3
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
4
"Go for Gold" : Fallstudie zum Olympia-Sponsoring der Bremer Goldschlägerei
Burmann, Christoph
;
Blinda, Lars
-
2004
Persistent link: https://www.econbiz.de/10009758309
Saved in:
5
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 179-201)
.
2007
Persistent link: https://www.econbiz.de/10003511634
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->