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~subject:"Brand management"
~subject:"United States"
~isPartOf:"International journal of revenue management : IJRM"
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Brand management
United States
Sportmarketing
4
Sports marketing
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Professional sports
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Profisport
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Revenue management
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Revenue-Management
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Sport organization
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Anreiz
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Athletes
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Befragung
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Beziehungsmarketing
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Bundling strategy
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Football
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Generation Y
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Incentives
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Interview
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Lebensstil
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Leistungsbündel
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Lifestyle
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Management
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Marketing management
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Marketingmanagement
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Preisdifferenzierung
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Price discrimination
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Agyemang, Kwame J. A.
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Parris, Denise Linda
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Williams, Antonio S.
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International journal of revenue management : IJRM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
64
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
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Creating revenue via Organisational "Brandpression" Management (OBpM) : a marriage of brand management and impression management in professional sport
Agyemang, Kwame J. A.
;
Williams, Antonio S.
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009791531
Saved in:
2
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
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