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~subject:"Brand management"
~subject:"United States"
~isPartOf:"Journal of marketing communications"
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Brand management
United States
Sportmarketing
7
Sports marketing
7
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Sponsoring
3
Sponsorship
3
Werbewirkung
3
Marketing management
2
Marketingmanagement
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Professional sports
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Profisport
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USA
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sponsorship
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2001-2009
1
Athletes
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Ball game
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Ballsport
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Big event
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Confidence
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Corporate reputation
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Event marketing
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Event-Marketing
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Firmenimage
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Football
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Fußball
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Großveranstaltung
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Information value
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Informationswert
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Markenimage
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South Africa
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Cheong, Yunjae
1
Crowther, Philip
1
Donlan, Leah
1
Kim, Hyuksoo
1
Kim, Kihan
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Journal of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
64
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of advertising research
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
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Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
2
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
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