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~subject:"Brand management"
~subject:"Welt"
~person:"Ballouli, Khalid"
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Brand management
Welt
Sportmarketing
11
Sports marketing
11
Consumer behaviour
6
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6
Brand image
5
Markenimage
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Sport marketing
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Sportveranstaltung
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sport venue
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Advertising music
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African American consumers
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Branding
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Computerspiel
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Ballouli, Khalid
Kunkel, Thilo
12
Heere, Bob
10
Biscaia, Rui
9
Chanavat, Nicolas
7
Doyle, Jason P.
7
Chadwick, Simon
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Andreff, Wladimir
5
Burmann, Christoph
5
Nufer, Gerd
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Wear, Henry
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Bühler, André W.
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
O'Reilly, Norm
4
Rose, Andrew
4
Spiegel, Mark
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Zhang, James J.
4
Arai, Akiko
3
Breuer, Christoph
3
Byon, Kevin K.
3
Desbordes, Michel
3
Ferrand, Alain
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
Naraine, Michael L.
3
Parganas, Petros
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Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of entrepreneurial venturing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
6
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1
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
2
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
3
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
Saved in:
4
The delicate art of rebranding a minor league baseball franchise : practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
Ballouli, Khalid
;
Grady, John
;
Stewart, Randall
- In:
Sport management review
19
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011475606
Saved in:
5
Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 321-330
Persistent link: https://www.econbiz.de/10011381845
Saved in:
6
Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash
;
Ballouli, Khalid
;
Hutchinson, Michael
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
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