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~subject:"Brand management"
~subject:"Welt"
~type_genre:"Conference paper"
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Brand management
Welt
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Journal of business research : JBR
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
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ECONIS (ZBW)
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Neue internationale Märkte im Spitzensport : Bedeutung & Rolle des strategischen Social Media Marketing im Rahmen von Internationalisierungsstrategien
Kainz, Florian
;
Herberth, Christoph
- In:
Neue und innovative Einnahmequellen im Spitzensport : …
,
(pp. 25-40)
.
2016
Persistent link: https://www.econbiz.de/10011587872
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2
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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