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~subject:"Brand management"
~type_genre:"Aufsatzsammlung"
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Marketing brands and experiences in sport, entertainment, Tourism and hospitality
2021
Persistent link: https://www.econbiz.de/10012648604
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Brand research in sport management
2020
Persistent link: https://www.econbiz.de/10012256472
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Improving sponsorship performance : three papers on organization, strategy, and brand management from the viewpoint of sponsored sports entities
Schweizer, Nicolas
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2015
Persistent link: https://www.econbiz.de/10013485022
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