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Sportmarketing
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Sports marketing
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2008
1
Ambush Marketing
1
Ball game
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Ballsport
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Bundesliga
1
Deutschland
1
Empirical method
1
Empirische Methode
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Erfolgsfaktor
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Football
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Frau
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Frauen
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Fußball
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Germany
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Guerilla marketing
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Guerilla-Marketing
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Handball
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Marketing
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Sponsoring
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Sponsorship
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Sport event
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Sportveranstaltung
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Strategic management
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Strategisches Management
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Success factor
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German
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Eschenbach, Florian
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Mielke, Gabriele
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Gabler Research
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
106
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
The service industries journal
6
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ECONIS (ZBW)
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1
Erfolgsfaktoren des Ambush Marketing : eine theoretische und empirische Analyse am Beispiel der Fußball-EM 2008
Eschenbach, Florian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904295
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2
Vermarktung des Spitzenhandballs : eine ökonomische Analyse der Handball-Bundesliga Frauen
Mielke, Gabriele
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927614
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