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person:"Ferreira, Mauricio"
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Sportmarketing
4
Sports marketing
4
USA
4
United States
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Cause-Related Marketing
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Cause-related marketing
2
Consumer behaviour
2
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2
Advertising effects
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Athletes
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Elderly people
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Licence
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Lizenz
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Ferreira, Mauricio
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Ko, Yong Jae
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Jensen, Jonathan A.
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Budzinski, Oliver
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
Richelieu, André
10
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
Sport management review
1
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ECONIS (ZBW)
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1
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
Saved in:
2
Understanding senior sport practicipants' choice of regional senior games using a preference map
Hall, Todd
;
Ferreira, Mauricio
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 217-240
Persistent link: https://www.econbiz.de/10009739376
Saved in:
3
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
Saved in:
4
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
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