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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
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Marketing management
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Marketingmanagement
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Sports facilities
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Sportstätte
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AWD-Gruppe <Hannover>
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Allianz-Konzern <München>
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Backhaus, Christof
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Fischer, Andreas
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Grass, Andreas
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Journal of sports economics
19
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
14
Sport management review
14
Journal of sport management : the official journal of the North American Society of Sport Management
10
International journal of sport management and marketing : IJSMM
9
European Sport management quarterly : ESMQ
8
Contemporary economic policy : a journal of Western Economic Association International
7
Hamburg contemporary economic discussions
6
Discussion paper / Tinbergen Institute
5
International journal of sport finance
5
International journal of sports marketing & sponsorship
5
Applied economics
4
Faculty research series / Holy Cross, Economics and Accounting
4
Public finance and management : PFM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Applied economics letters
3
Eastern economic journal
3
Journal of urban economics
3
Middlebury College working paper series
3
Nachhaltigkeit von Sportstätten
3
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
3
Arbeitspapiere des Fachbereichs Wirtschaftswissenschaften / Universität Paderborn
2
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
2
Discussion paper / Massey University, School of Economics and Finance
2
Discussion papers / CEPR
2
European research studies
2
Event- und Impaktforschung
2
Eye Tracking in der Sport- und Veranstaltungsbranche
2
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
2
Growth and change : a journal of urban and regional policy
2
Ingénierie et développement touristique
2
Journal of regional science
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Managerial finance
2
Managing sport business : an introduction
2
Mega-Event und Stadtentwicklung im globalen Süden : die Fußballweltmeisterschaft 2010 und ihre Impulse für Südafrika
2
New horizons in the economics of sport
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Public budgeting & finance
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ECONIS (ZBW)
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Theorie und Praxis des Sportstättensponsorings am Beispiel der Allianz Arena
Grass, Andreas
;
Backhaus, Christof
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 143-157)
.
2007
Persistent link: https://www.econbiz.de/10003511614
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Namingright-Sponsoring : die AWD-Arena als Plattform für vernetzte Kommunikation
Fischer, Andreas
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 161-176)
.
2007
Persistent link: https://www.econbiz.de/10003511624
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