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Psychology & marketing
Journal of sports economics
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Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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International journal of sport finance
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Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
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Market : review for marketing theory and practice
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Marketing letters : a journal of research in marketing
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New horizons in the economics of sport
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Oxford economic papers
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Sport marketing in a global environment : strategic perspectives
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Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
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2
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
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