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subject:"Sports marketing"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
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Sports marketing
Athletes
6
Sportler
6
Football
3
Fußball
3
Professional sports
3
Profisport
3
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
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Sportmarketing
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Werbewirkung
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ANCOVA
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Athlete branding
1
Athlete logos
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Bekleidung
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Betriebliche Wertschöpfung
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Brand
1
Brand image
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Brand management
1
Branded merchandise
1
Börsenkurs
1
Capital gains
1
Capital gains tax
1
Career risks
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing
1
Co-brand
1
Consumer behavior
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EU countries
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EU-Staaten
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Erwerbsverlauf
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Europa
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Europe
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Event study analysis
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Experimental design
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Female athletes
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Frauen
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Breuer, Christoph
1
Felbert, Aaron von
1
Pedersen, Zack Paul
1
Williams, Antonio
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Sport, Business and Management : an international journal ; SBM
International journal of sport management and marketing : IJSMM
14
European Sport management quarterly : ESMQ
13
International journal of sports marketing & sponsorship
10
Sport management review
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of sports economics
3
Young consumers : insight and ideas for responsible marketers
3
International journal of sport finance
2
Markt- und Unternehmensentwicklung
2
Avis et rapports du Conseil Économique et Social
1
Benchmarking : an international journal
1
Collection Quater
1
DBS business review : an international academic collaboration
1
Dep. of Commerce, Bur. of Foreign and Dom. Commerce, Trade Information Bulletin
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Eastern economic journal : EEJ
1
Economic research
1
Edition Sport & Freizeit
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Global business review
1
Hamburg Contemporary Economic Discussions
1
Hamburg contemporary economic discussions
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Innovation: organization & management : IOM
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of entrepreneurial venturing
1
International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
Journal of Positive Management : JPM
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of economics and finance
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
2
The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product
Felbert, Aaron von
;
Breuer, Christoph
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 440-458
Persistent link: https://www.econbiz.de/10013349531
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