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~subject:"Brand management"
~person:"Linder, Christian"
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Ingredient branding in sports markets : the case Makrolon and UVEX
Linder, Christian
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10009354630
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