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Journal of advertising research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sports marketing & sponsorship
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European Sport management quarterly : ESMQ
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Journal of sports economics
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Behavioural sports economics : a research companion
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
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