//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Sportmarketing
9
Sports marketing
9
Brand management
4
Markenführung
4
Sport event
4
Sportveranstaltung
4
Ball game
3
Ballsport
3
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Sponsoring
3
Sponsorship
3
Sport organization
3
Sportorganisation
3
Brand
2
Brand image
2
Fernsehwerbung
2
Markenimage
2
Sales promotion
2
Television advertising
2
USA
2
United States
2
Verkaufsförderung
2
promotion
2
2011
1
Advertising effects
1
Arbeitsgruppe
1
Arts
1
Beziehungsmarketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Event marketing
1
Event-Marketing
1
Fernsehprogramm
1
Franchising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Donlan, Leah Kathleen
1
Shuv-Ami, Avichai
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Published in...
All
Journal of promotion management : JPM
Sport management review
6
International journal of sport management and marketing : IJSMM
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of sports marketing & sponsorship
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
European Sport management quarterly : ESMQ
2
Routledge sports marketing
2
Asia Pacific journal of marketing and logistics
1
Fontys Venlo - publication of applied sciences
1
Global business and finance review
1
International journal of sport finance
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing i menedžment innovacij : m&mi
1
Oeconomia Copernicana
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Sport, Business and Management : an international journal ; SBM
1
Sports marketing series
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->