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~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenimage"
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Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
25
International journal of sport management and marketing : IJSMM
19
Journal of sport management : the official journal of the North American Society of Sport Management
19
International journal of sports marketing & sponsorship
16
Sport management review
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European Sport management quarterly : ESMQ
13
Journal of business research : JBR
8
The journal of brand management : an international journal
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International journal of advertising : the quarterly review of marketing communications
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Journal of strategic marketing
4
European journal of marketing : EJM
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sport, Business and Management : an international journal ; SBM
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The journal of business & industrial marketing
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of service theory and practice : JSTP
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Journal of travel and tourism marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing : ZFP ; journal of research and management
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Marketing analysis in sport business : global perspectives
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Organizations and markets in emerging economies
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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SpringerLink / Bücher
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The journal of product & brand management
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The marketing review
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Consumer behavior review : CBR
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Corporate ownership & control : international scientific journal
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DBS business review : an international academic collaboration
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
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Economic research
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Engaging consumers through branded entertainment and convergent media
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European journal of international management : EJIM
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
2
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
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