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~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Markenimage
Sportmarketing
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Sports marketing
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Brand management
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Sportveranstaltung
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Ball game
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promotion
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2011
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Donlan, Leah Kathleen
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Koronios, Konstantinos
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Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
25
International journal of sport management and marketing : IJSMM
19
Journal of sport management : the official journal of the North American Society of Sport Management
19
International journal of sports marketing & sponsorship
16
Sport management review
14
European Sport management quarterly : ESMQ
13
Journal of business research : JBR
8
The journal of brand management : an international journal
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of strategic marketing
4
European journal of marketing : EJM
3
Sport, Business and Management : an international journal ; SBM
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of service theory and practice : JSTP
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Organizations and markets in emerging economies
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The journal of product & brand management
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The marketing review
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Business and Economic Research : BER
1
Cogent business & management
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Consumer behavior review : CBR
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Corporate ownership & control : international scientific journal
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DBS business review : an international academic collaboration
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Digital business
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Economic research
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European journal of international management : EJIM
1
Future Business Journal
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Global business and finance review
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Global business review
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Global journal of business research : GJBR
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of event and festival management
1
International journal of islamic marketing and branding
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
2
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
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