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~isPartOf:"Journal of promotion management : JPM"
~subject:"Professional sports"
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Professional sports
Sportmarketing
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Sports marketing
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4
Markenführung
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Sport event
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Sportveranstaltung
4
Ball game
3
Ballsport
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promotion
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2011
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Thrassou, Alkis
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Vrontis, Demetris
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Kartakoullis, Nicos L.
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Koronios, Konstantinos
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Kriemadis, Athanasios
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Kriemadis, Thanos
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Leivaditi, Eleni
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Journal of promotion management : JPM
International journal of sport management and marketing : IJSMM
82
Journal of sport management : the official journal of the North American Society of Sport Management
75
International journal of sports marketing & sponsorship
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
Sport management review
66
European Sport management quarterly : ESMQ
64
Journal of sports economics
22
International journal of sport finance
16
Journal of business research : JBR
12
Sport, Business and Management : an international journal ; SBM
12
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
6
Services marketing quarterly
6
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of service management
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Sport public relations and communication
3
SpringerLink / Bücher
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
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