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~isPartOf:"Journal of promotion management : JPM"
~subject:"Professional sports"
~person:"Vrontis, Demetris"
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Vrontis, Demetris
Thrassou, Alkis
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Journal of promotion management : JPM
Global business & economics review
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Journal of transnational management : the official journal of the International Management Development Association
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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