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~isPartOf:"Journal of promotion management : JPM"
~type:"article"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Sportmarketing
8
Sports marketing
8
Sport event
4
Sportveranstaltung
4
Ball game
3
Ballsport
3
Brand management
3
Consumer behaviour
3
Football
3
Fußball
3
Markenführung
3
Professional sports
3
Profisport
3
Sport organization
3
Sportorganisation
3
Brand
2
Brand image
2
Fernsehwerbung
2
Markenartikel
2
Markenimage
2
Sales promotion
2
Sponsoring
2
Sponsorship
2
Television advertising
2
USA
2
United States
2
Verkaufsförderung
2
promotion
2
2011
1
Arbeitsgruppe
1
Beziehungsmarketing
1
Event marketing
1
Event-Marketing
1
Fernsehprogramm
1
Franchising
1
Frauen
1
Greece
1
Griechenland
1
Internet marketing
1
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English
3
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Donlan, Leah Kathleen
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Leivaditi, Eleni
1
Psiloutsikou, Marina
1
Shuv-Ami, Avichai
1
Thrassou, Alkis
1
Vrontis, Demetris
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Zervoulakos, Pavlos
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Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
Journal of consumer marketing
2
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
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