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~person:"Zhang, James J."
~person:"O'Reilly, Norm"
~subject:"Welt"
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Welt
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Zhang, James J.
O'Reilly, Norm
Andreff, Wladimir
5
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4
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3
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3
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International journal of sport management and marketing : IJSMM
3
Marketing intelligence & planning
1
World association for sport management
1
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ECONIS (ZBW)
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1
Digital marketing in sports : global perspectives
Mastromartino, Brandon
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493531
Saved in:
2
SPORTS SPONSORSHIP AND BRANDING : global perspectives and emerging trends
Leng, Ho Keat
(
ed.
);
Zhang, James J.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014515484
Saved in:
3
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
4
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
5
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
6
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
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