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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~subject:"Market segmentation"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of sports marketing & sponsorship
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Journal of entrepreneurship, management and innovation : JEMI
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing intelligence & planning
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Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
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Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 93-114)
.
2011
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