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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
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Zielgruppe
Sportmarketing
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Sports marketing
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Deutschland
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Germany
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Marketing management
6
Marketingmanagement
6
Sponsoring
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Sponsorship
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Sport event
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Sportveranstaltung
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Sport
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Sport organization
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Sportorganisation
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Sports
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Professional sports
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Advertising effects
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Advertising media
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Africa
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Afrika
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Asia
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Asien
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Australia
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Australien
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Beziehungsmarketing
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Brand extension
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Brand management
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Consumer behaviour
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Controlling
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Eastern Europe
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Guerilla marketing
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Guerilla-Marketing
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German
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Nagel, Siegfried
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Rohlmann, Peter
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Schlesinger, Torsten
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sport management and marketing : IJSMM
3
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
International journal of revenue management : IJRM
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Sport management review
1
Strategies in sports marketing : technologies and emerging trends
1
The evolution of brands : from signals of quality to storehouses of trust
1
Young consumers : insight and ideas for responsible marketers
1
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
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Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
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2
Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 93-114)
.
2011
Persistent link: https://www.econbiz.de/10008738199
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