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person:"Bennett, Gregg"
~subject:"Brand personality"
~subject:"United States"
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Search: subject_exact:"Sports marketing"
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Brand personality
United States
Sportmarketing
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Sports marketing
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Consumer behaviour
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USA
5
Sport
4
Sports
4
Professional sports
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Brand management
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Markenführung
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Advertising effects
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Advertising music
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African American consumers
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Ball game
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Bewertung
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Bennett, Gregg
Ferreira, Mauricio
4
Greenwell, T. Christopher
4
Kent, Aubrey
4
Ballouli, Khalid
3
Cheong, Yunjae
3
Cooper, Coyte G.
3
Drayer, Joris
3
Dwyer, Brendan
3
Lee, Jaedeock
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Pedersen, Paul M.
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Shapiro, Stephen L.
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Walker, Matthew
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Walsh, Patrick
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Andreff, Wladimir
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DeGaris, Larry
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DeSarbo, Wayne
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Funk, Daniel C.
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Giroux, Marilyn
2
Grady, John
2
Green, Chris
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Havard, Cody T.
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James, Jeffrey D.
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Jozsa, Frank P.
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Kim, Kihan
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Kim, Yu Kyoum
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Ko, Yong Jae
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Kwak, Dae Hee
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Lawrence, Heather
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Lee, Donghun
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Lee, Seungbum
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Lyberger, Mark R.
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McEvoy, Chad D.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
1
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ECONIS (ZBW)
6
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1
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
2
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
3
Implementing a ticket sales force in college athletics : a decade of challenges
Bouchet, Adrien
;
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009295462
Saved in:
4
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
5
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
6
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
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