//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Deutschland"
~person:"Hattula, Stefan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Sportmarketing
4
Sports marketing
4
Professional sports
3
Profisport
3
Brand image
2
Brand management
2
Football
2
Fußball
2
Germany
2
Markenführung
2
Markenimage
2
Sponsoring
2
Sponsorship
2
Brand age
1
Brand building
1
Brand leverage
1
Consumer behaviour
1
Forecast
1
Konsumentenverhalten
1
Logit model
1
Logit-Modell
1
Marketing management
1
Marketingmanagement
1
Memory
1
Monte Carlo simulation
1
Monte-Carlo-Simulation
1
Prognose
1
Publicity
1
Recruitment
1
Regression analysis
1
Regressionsanalyse
1
Sales-based brand equity
1
Sport
1
Sports
1
Winning
1
brand equity
1
direct multiperiod forecasting
1
entertainment services
1
exploratory study
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
1
English
1
Author
All
Hattula, Stefan
Nufer, Gerd
14
Bühler, André W.
7
Trosien, Gerhard
6
Burmann, Christoph
4
Dinkel, Michael
4
Nüesch, Stephan
4
Bühler, André
3
Schilhaneck, Michael
3
Woisetschläger, David
3
Brandes, Leif
2
Breuer, Christoph
2
Downward, Paul
2
Franck, Egon
2
Frey, Bruno S.
2
Fritz, Gerald
2
Galli, Albert
2
Gullo, Anthony
2
Hammerschmidt, Maik
2
Horch, Heinz-Dieter
2
Kaiser, Sebastian
2
Kurscheidt, Markus
2
Lucas, Christian
2
Mielke, Gabriele
2
Nowak, Gerhard
2
Pechtl, Hans
2
Preuß, Holger
2
Reuter, Bettina
2
Rohlmann, Peter
2
Schade, Michael
2
Schellhaaß, Horst-Manfred
2
Schnöring, Marc
2
Ströbel, Tim
2
Woratschek, Herbert
2
Althoff, Stephan
1
Bachmann, Frank
1
Backhaus, Christof
1
Banke, Bernd
1
Barth, Rüdiger
1
Bauer, Hans H.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
2
Die Modellierung des sportlichen Erfolges : Implikationen für das Sponsoring
Bauer, Hans H.
;
Hattula, Stefan
;
Hammerschmidt, Maik
-
2009
Persistent link: https://www.econbiz.de/10003932567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->