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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
5
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
Open science publications of Access Marketing Management
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2
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1
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1
Case studies in sustainability management
1
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
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Consumer behaviour and sustainable fashion consumption
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Die Betriebswirtschaft : DBW
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European Sport management quarterly : ESMQ
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Handbook on ethics and marketing
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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International journal of Islamic marketing and branding
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International journal of business & management : IJoBM
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International journal of business and emerging markets : IJBEM
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International journal of entrepreneurial venturing
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of markets and business systems
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International journal of production research
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International journal of sports marketing & sponsorship
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Iranian entrepreneurship : deciphering the entrepreneurial ecosystem in Iran and in the Iranian diaspora
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Journal of economics & management strategy : JEMS
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Journal of global fashion marketing : JGfM
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New developments and approaches in consumer behavior research
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Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance and Leadership
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Stanford University Graduate School of Business research paper
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Strategic change : SC ; briefings in entrepreneurial finance
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The journal of brand management : an international journal
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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
2
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
3
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
4
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
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