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~subject:"Celebrity endorsement"
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Celebrity endorsement
Sportswear
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Consumer behaviour
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Brand image
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Plank, Kevin
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
2
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
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