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European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
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Journal of business research : JBR
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Journal of fashion marketing and management
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ECONIS (ZBW)
4
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1
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
2
Expenditures on sport apparel : creating consumer profiles through interval regression modelling
Scheerder, Jeroen
;
Vos, Steven
;
Taks, Marijke
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 251-274
Persistent link: https://www.econbiz.de/10009260863
Saved in:
3
Purchase of clothing and its linkage to family communication and lifestyles among young adults
Hsu, Jane Lu
;
Chang, Kai-Ming
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10003737142
Saved in:
4
Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm
;
Braedley, L. Anne
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
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