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subject:"Relationship marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
International journal of sports marketing & sponsorship
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European Sport management quarterly : ESMQ
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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Customer-centric marketing strategies : tools for building organizational performance
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Diskussionspapiere / Department für Agrarökonomie und Rurale Entwicklung / Department für Agrarökonomie und Rurale Entwicklung : Diskussionsbeitrag
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E-marketing in developed and developing countries : emerging practices
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of travel and tourism marketing
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Managing service quality : MSQ ; an international journal
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing analysis in sport business : global perspectives
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Marketing i menedžment innovacij : m&mi
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Qualitative market research : an international journal
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Routledge handbook of sport management
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Sport, Business and Management : an international journal ; SBM
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Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
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