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subject:"Relationship marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
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Marketing letters : a journal of research in marketing
International journal of sports marketing & sponsorship
9
European Sport management quarterly : ESMQ
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of business research : JBR
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Managing service quality : MSQ ; an international journal
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Marketing i menedžment innovacij : m&mi
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Qualitative market research : an international journal
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The journal of consumer marketing
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Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
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