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subject:"Relationship marketing"
~person:"Cho, Heetae"
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Relationship marketing
Beziehungsmarketing
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team identification
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Cho, Heetae
Shuv-Ami, Avichai
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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Satellite fans' team identification, nostalgia, customer equity and revisit intention : symmetric and asymmetric analysis
Chiu, Weisheng
;
Wang, Fong Jia
;
Cho, Heetae
- In:
Journal of travel and tourism marketing
40
(
2023
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014285205
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2
Sport tourists' team identification and revisit intention : looking at the relationship through a nostalgic lens
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
6
,
pp. 1002-1025
Persistent link: https://www.econbiz.de/10012259609
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