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~subject:"Interne Kommunikation"
~person:"Graf-Vlachy, Lorenz"
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Graf-Vlachy, Lorenz
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Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
König, Andreas
;
Fehn, Angela
;
Puck, Jonas
; …
- In:
Journal of world business : JWB
52
(
2017
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10011647641
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