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subject:"Advertising"
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ERIM report series research in management
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Europäische Kulturen in der Wirtschaftskommunikation
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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Intercultural business communication and simulation and gaming methodology
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"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
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2006
Persistent link: https://www.econbiz.de/10003402313
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