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type_genre:"Fallstudie"
~subject:"Nonprofit-Marketing"
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"Studieren mit Meerwert" : die erste integrierte Hochschulmarketingkampagne auf Landesebene
Friedlaender, Petra
;
Harcks, Christine
- In:
PR-Kampagnen
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009306372
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Mit Emotion zur Prävention : die nationale Verkehrssicherheitskampagne "Runter vom Gas!"
Remus, Nadine
- In:
PR-Kampagnen
,
(pp. 143-162)
.
2011
Persistent link: https://www.econbiz.de/10009306375
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