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~person:"Homburg, Christian"
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Homburg, Christian
Puranam, Phanish
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Brand management ; Vol. 4
1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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1
Organizing for cross-selling : do it right, or not at all
Homburg, Christian
;
Böhler, Sina
;
Hohenberg, Sebastian
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012288643
Saved in:
2
Performance-measurement system design and functional strategic decision influence : the role of performance-measure properties
Artz, Martin
;
Homburg, Christian
;
Rajab, Thomas
- In:
Accounting, organizations and society : an …
37
(
2012
)
7
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009628596
Saved in:
3
Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2010
Persistent link: https://www.econbiz.de/10003922767
Saved in:
4
Qualitative Untersuchung von Organisationsstrukturen
Homburg, Christian
;
Jensen, Ove
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 1063-1079)
.
2009
Persistent link: https://www.econbiz.de/10003827471
Saved in:
5
Qualitative Untersuchung von Organisationsstrukturen
Homburg, Christian
;
Jensen, Ove
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 1063-1079)
.
2007
Persistent link: https://www.econbiz.de/10003485749
Saved in:
6
Der Einfluss organisationaler Gestaltungsparameter auf die Kundennähe von Unternehmen
Homburg, Christian
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 53-82)
.
2004
Persistent link: https://www.econbiz.de/10002525416
Saved in:
7
Fundamental changes in marketing organization: the movement toward a customer-focused organizational structure
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 83-117)
.
2004
Persistent link: https://www.econbiz.de/10002525430
Saved in:
8
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
Saved in:
9
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
10
Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden
Homburg, Christian
;
Daum, Daniel
-
1997
Persistent link: https://www.econbiz.de/10000970893
Saved in:
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