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~isPartOf:"Strategic marketing in tourism services"
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City marketing
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Städtetourismus
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Brand image
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Brasilien
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Brazil
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Beckmann, Suzanne C.
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Moreno, Manuel Rey
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Moreno, Ramón Rufín
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Passador, João Luiz
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Strategic marketing in tourism services
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
Journal of business research : JBR
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
9
Strategic place branding methodologies and theory for tourist attraction
8
Journal of travel and tourism marketing
7
Schriften zu Marketing und Management
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Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
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Europäische Hochschulschriften / 5
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Innovatives Markenmanagement
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Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Difu-Beiträge zur Stadtforschung
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Arbeitspapiere des Fachgebietes BWL, Marketing
3
Bcsd-Schriftenreihe
3
Brands and branding geographies
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European journal of marketing : EJM
3
Hamburger Schriften zur Marketingforschung
3
International journal of business and globalisation : IJBG
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
3
Marketing theory
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Neue Schriften des Deutschen Städtetages
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Schriften zur Wirtschaftsförderung
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
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The marketing review
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Advancing insights on brand management
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Familiarity and experience in tourist satisfaction and loyalty development
Moreno, Ramón Rufín
;
Medina Molina, Cayetano
;
Roldán …
- In:
Strategic marketing in tourism services
,
(pp. 185-203)
.
2012
Persistent link: https://www.econbiz.de/10009581742
Saved in:
2
Local stakeholders' image of tourism destinations : outlooks for destination branding
Fernandes Costa Machado, Danielle
;
Lima Medeiros, Mirna de
- In:
Strategic marketing in tourism services
,
(pp. 117-136)
.
2012
Persistent link: https://www.econbiz.de/10009581757
Saved in:
3
Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian
;
Beckmann, Suzanne C.
- In:
Strategic marketing in tourism services
,
(pp. 63-77)
.
2012
Persistent link: https://www.econbiz.de/10009581769
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